Moshy

Since 2015

About me

Hi, I’m Moshy—designer, system-builder, and storyteller.

Art Direction
Capability
Sustainability

For 12 years I’ve helped brands and products stand out by combining bold art direction with structured systems and motion. I’ve worked across e-commerce, health, hospitality, and tech. My happy place is taking a messy brief, uncovering the human story, and designing an experience people actually remember.

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My Experience

Visual & Interaction Designer — Airbnb (Remote / Chicago, IL)

May 2015 – July 2018

Airbnb is a global marketplace for stays and experiences.

Shipped host onboarding and experience pages seen by millions; clarified value props with playful illustration systems and micro-interactions that increased task completion by 19%.
Co-authored UI motion guidelines for the design system; established rules for easing, duration, and choreography so animations felt purposeful—not decorative.
Built interactive prototypes (Figma/Protopie) to validate “blue-sky” concepts quickly; cut alignment cycles from weeks to days.
Partnered with brand to concept seasonal campaigns; created hero art and responsive layouts that scaled beautifully from mobile to billboard.
Organized creative hack nights that paired designers and engineers; 2 hack prototypes graduated into roadmap features.
Select wins: Project spotlight in internal design talks; improvements sustained double-digit uplift in engagement quarter-over-quarter.

Lead Brand & Product Designer — R/GA (Chicago, IL)

Aug 2018 – Dec 2021

R/GA is a leading creative consultancy and digital agency.

Owned creative for multi-channel product launches (web, mobile, campaign) for tech and retail clients; lifted sign-ups by 24% via sharper storytelling and high-polish landing pages.
Designed a component-driven design system used across 5 microsites; reduced new page creation from days to hours and ensured pixel-perfect consistency.
Drove motion language (GSAP/Lottie) that made interfaces feel premium and fast; above-the-fold engagement increased 38% and bounce rate dropped 17%.
Partnered with data and media to set up A/B and multivariate testing; iterated headlines, hero art direction, and CTA patterns to maximize CTR and downstream conversions.
Presented creative to C-suite; turned feedback into decisive design direction without losing the big idea.
Select wins: Campaign site reached 1.2M+ unique visitors in 6 weeks; internal creative award for Best Use of Motion.

Senior Creative Designer — IDEO (Chicago, IL)

Jan 2022 – Present

IDEO is a global design company known for human-centered innovation.

Led cross-disciplinary teams (research, design, engineering) on 6+ innovation programs for Fortune 500 clients; converted 4 concepts into funded pilots with projected $18M+ combined impact.
Built modular brand & service design systems for a new DTC health venture; established color, type, iconography, and motion guidelines that cut design/development time by 30%.
Prototyped bold, “out-of-the-box” interactions (micro-animations, tactile haptics, sound design) to make complex flows feel intuitive; usability score rose from 62 → 86 in three rounds.
Ran co-creation workshops with customers and execs; transformed fuzzy insights into crisp creative briefs and concept boards that unlocked stakeholder alignment in under two weeks.
Mentored 5 designers; instituted a weekly “Wild Ideas Lab” crit that increased exploratory concept volume by 3x without impacting timelines.
Select wins: Concept featured in internal venture portfolio; 2 pilots expanded to national rollouts.